Type Workshop

Type workshop

Task 1, Kern your own name and surname.

The top line of my name and surname is the automatic kerning the computer does, the bottom line is my own kerning.

Task 2, Take 6-7 words from a song lyric and play with size, weight and positioning to still make it read right. "Back in black i hit the sack" - ACDC (tune)

Task 3, Break your Sentence into 2 lines

Spot Colour Photoshop induction

Software Workshop

In the final mac inductions we were asked to preflight check a ID document and to identify problem area's for print.

No bleed on the first page

The blue colour on the page is actually a RGB colour so it needs to be converted to CMYK 

The writing on the bottom of the page is set in Registration black which will produce a 400% ink print, needs to be changed to normal black.

The tree silloute image is missing from illustrator so file needs to either be located or it will print out as a low quality image.

By packaging a file in indesign it will save whatever fonts you use and images all in a save file which you can then transfer on a USB for print, this will stop any unexpected surprises cropping up.

The package menu also shows if there is any problems with your files for instance missing files wrong colour types, colours and inks.

Project Rationale / Concept Statement

Good is Playing Ultimate Frisbee

Why?

• Promotes Good Sportsmanship
• Fun Team based game
• An easy game to Pick up and play
• Frisbee's are cheap and durable
• Good exercise
• Its as extreme as you can get without
  physical contact

I intend to promotore & inform about the sport ultimate frisbee to an audience of young adults who run an active lifestyle

My audience

• 4.9 million Players 
• Sport Students
• The Ultimate Frisbee Society members at the various universities around the country
• Athletes

Concept

The current frisbee design & packaging is very generic and not very accessible within the UK, i want to make it more appealing and informative to young adults who run active lifestyles interested in playing Ultimate Frisbee. I want to promote Ultimate with the idea of informing my audience more about the sport by producing a series of Frisbee's and packaging to be sold in the UK.

Product

Ultimate frisbee, Freestyle, Disc Golf, Aerobie Frisbee and its packaging, i will also produce a series of packaging for each of these discs which incorporates information about the sport and how to play it.

Range

Branded frisbee's, Frisbee packaging which will incorporate a posters/leaflets, promotional posters, leaflets, billboard spreads, bus stops.

Context
Sports shops like JJB, Precision Sports, specialist sport shops, sport events, university frisbee society's, local sports clubs, public parks (hydepark), gym's ect.

Design for Print

Produce a top 10 manual for things to know before print

Production methods:

Lithography, Web Offset, Rotogravure, Flexography, Digital Print, Screen Print, Pad Printing.

Stock Considerations:

Weight (gsm), Size and format, Colour, Texture, Coated, Uncoated.

Colour Systems:

RGB, CMYK, Spot colour, Process Colour, Greyscale.

Print Finishes:

Emboss, UV varnish, Coated, debossing, foil printing, die cutting.

10 things to know before you print:

1. Paper Sizes
2. Colour Theory
3. Stock Considerations
4. Print Finishes
5. Over Printing
6. File types
7. Registration marks
8. Commercial printing costs
9. Pantone matching
10. Converting RGB to CMYK 
11. Spot Colours
12. Production methods

Final Printed Nets

These are some of the final printed net's i produced, they are printed on a range of stocks and colour schemes to experiment which combinations work the best.

From these combinations i liked the grey stock the most against the dark navy and light blue writing (pantone 291c). The light blue against the light yellowish stock is also a good combination but the logo is too small and doesn't make much impact.

The dark navy shade of blue against the grey stock seemed to sit well, the low quality printer gave the disc a grainy print feeling to it which felt like it gave it a bit more depth.

The off white stock with the dark and light blues seem to work aswell but the dark grey stock still looks better yet, the darker stocks just help the logo sit well on the paper.

The antique white stock works well with darked browns and blacks then the blue, the stock reduces the harsh contrast between the paper and the logo which standard white stock does. 

Quick experimentation, i do feel like it could work better on some light grey stock, the grey scale image  would sit better on it especially if i toned down the intensity of it on photoshop.

The navy blue doesn't show up very well on the grey stock at this scale, if my package models are at a small scale i will need to consider making it a darker shade or using a less complex version of the logo.

The colourschemes on this packaging model does not work at all. the stock is far too light and too light and the browns dont compliment it, it feels like the logo's are just kind of drifting around on the package net, i need to rearrange to logo's and fill the model then reconsider another colour scheme potentailly light grey stock with navy blue and light blue colours. 

The brown stock reduces the feel of the logo just sitting in the middle of the paper, but its too dark and lighter colours should be considered. 

Colour Scheme Considerations

These are some suggested colour schemes for sports, its a palet im willing to use to experiment with, the colour schemes i have used so far are very simular.

Packaging Idea

I have managed to track down a lot of old school type frisbee photo's which i want to incorporate into future my project using spot colour's and specific stock's i found the frisbee logo sits well on these images and it gives it that "classic" look. I didn't have time to use this for the net's properly as i still need to get my head around photoshop a bit.

Logo's applied to package models

My aim for designing these nets were to take a basic approach especially in a time scale, i wanted to try and find various different colour schemes and stocks to try and find out what works well.

These are a few Idea's i started to produce on the first net as it seemed the most basic to arrange artwork around. I decided to scrap the blue stock early as it just looked odd. I decided to focus on using the stock as it is more then actually overlaying a colour and utilising the stock that way.

The grey stock didn't sit very well with the blue, the packaging just looked and felt empty after i printed it out. 

Package Net's

We got set the task of producing different set's of packaging models based on these net's, we had to apply our logo's to these industry standard net's and play around with colour scheme's and stock's. 

Logo's stock test

These are some of my final versions of my logo, i decided to put them in a range of colours then test them on various types of stock to see what they would look like. The off yellow stock helped the logo to sit on the page slightly better. The antique white stock was too light, it still felt like the logo's were placed on white paper but it did bring out the "frisbee" type logo's shado more.

my favourite logo's were the gold and light blue ones, they seemed to sit on the page well, i want to try and foil print the logo's to get a more metallic feel to it, cmyk based printing doesn't show up metallic enough. The navy blue logo came out closer to black, my laptop screen doesn't seem to be calibrated very well as when i put it over to the college laptops the shade came out far darker and then even more dark on the laser printer.

The colours used on the blue stock did not come out very well, the blue was far too dark and it didn't make the logo's "pop" very well. It also made the darker shade logo's look more black.