Project Rationale / Concept Statement

Good is Playing Ultimate Frisbee

Why?

• Promotes Good Sportsmanship
• Fun Team based game
• An easy game to Pick up and play
• Frisbee's are cheap and durable
• Good exercise
• Its as extreme as you can get without
  physical contact

I intend to promotore & inform about the sport ultimate frisbee to an audience of young adults who run an active lifestyle

My audience

• 4.9 million Players 
• Sport Students
• The Ultimate Frisbee Society members at the various universities around the country
• Athletes

Concept

The current frisbee design & packaging is very generic and not very accessible within the UK, i want to make it more appealing and informative to young adults who run active lifestyles interested in playing Ultimate Frisbee. I want to promote Ultimate with the idea of informing my audience more about the sport by producing a series of Frisbee's and packaging to be sold in the UK.

Product

Ultimate frisbee, Freestyle, Disc Golf, Aerobie Frisbee and its packaging, i will also produce a series of packaging for each of these discs which incorporates information about the sport and how to play it.

Range

Branded frisbee's, Frisbee packaging which will incorporate a posters/leaflets, promotional posters, leaflets, billboard spreads, bus stops.

Context
Sports shops like JJB, Precision Sports, specialist sport shops, sport events, university frisbee society's, local sports clubs, public parks (hydepark), gym's ect.