Friday, 11 May 2012
Tuesday, 1 May 2012
Project management and Ideas
Clarifying brief
Setting up for photography session
Initial drawings and ideas for direction
More setting up for photography
Some website drawings
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Sketchbook
Crits
After my first concept crit it soon became aware that my concept was strong and straight forward but I had a lot i could do and i had to narrow down my deliverables and focus either on the club of some of the DJ's. At first my direction was very much aimed at the DJ's but now the focus has gone onto the rebrand of the club.
I still want to promote the club through showcasing some of the best DJ's they have on some of their saturday/friday night sessions.
Feedback
Problem analysis
I still want to promote the club through showcasing some of the best DJ's they have on some of their saturday/friday night sessions.
Feedback
Problem analysis
- Not enough branding on the club, not enough focus on the DJ's and the music, no one really knows about what kind of nights are on.
Conceptual Development
Design Development
- Focus on rebrand before the dj's
Rewritten Brief
Brief:
Rebrand the Club Cable, for a succesfull club it has a very poor image and it can do with a range of new stationary for the clubs staff and paper trail. We want to give Cable a fresh new london look and raise awareness of the Friday/Saturday night sessions which broadcast some of the hottest Electro/dub/dnb/house music. This can be done through promotional material, publications, newsletters anything...
Background
Cable is a successful club in London but it needs a make over. The club is located under neath the Victorian Via ducts and archways. The type of music which is played is anything from Electro to Dubstep to house music. The club has a Raw industrial feel to it situated underneath the city of london.
Mandatory Requirements
2 colours + stock
Range of Printed material
Deliverables
Series of Flyers/Leaflets
Tickets
Posters
Publications (news letter)
VIP tags...
Staff tags
Calenders
Rebrand the Club Cable, for a succesfull club it has a very poor image and it can do with a range of new stationary for the clubs staff and paper trail. We want to give Cable a fresh new london look and raise awareness of the Friday/Saturday night sessions which broadcast some of the hottest Electro/dub/dnb/house music. This can be done through promotional material, publications, newsletters anything...
Background
Cable is a successful club in London but it needs a make over. The club is located under neath the Victorian Via ducts and archways. The type of music which is played is anything from Electro to Dubstep to house music. The club has a Raw industrial feel to it situated underneath the city of london.
Mandatory Requirements
2 colours + stock
Range of Printed material
Deliverables
Series of Flyers/Leaflets
Tickets
Posters
Publications (news letter)
VIP tags...
Staff tags
Calenders
Saturday, 28 April 2012
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