Crits

After my first concept crit it soon became aware that my concept was strong and straight forward but I had a lot i could do and i had to narrow down my deliverables and focus either on the club of some of the DJ's. At first my direction was very much aimed at the DJ's but now the focus has gone onto the rebrand of the club.
I still want to promote the club through showcasing some of the best DJ's they have on some of their saturday/friday night sessions.

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Problem analysis

• Not enough branding on the club, not enough focus on the DJ's and the music, no one really knows about what kind of nights are on. 

Conceptual Development

Design Development

• Focus on rebrand before the dj's