Sketchbook notes

Key points on some of the briefs i am interested in.

Workshop 2

Workshop to help us identify key points in our briefs and how to utilise this into a range of products instead of just 1. 

Briefs

There was about 4/5 briefs which caught my attention from D&AD/ISTD/YCN, some more than others.

The pentagram brief is probably my favourite one and i am willing to base my core project on the type of guidelines they set in this. I find this the most appealing due it being heavily weighted on the type aspect. Points i like were :

• that you had to produce a series of books 
• special edition
• layout driven
• typographic
• Focus on specific indivuals which opens up layout for dialogs/conversations/essays/facts ect.

I like the audience and the tone of design needed for this brief, i would really like to do work relating to the music industry but I think i would benefit more by exploring type. The idea i had here was to potentailly combine the pentagram brief with this one, instead of doing publications on designers and typographers i would rather do publications on some of the DJ's at the club then do a load of promotional work for the club. 

• posters
• audience
• music industry
• promotional work

• Books
• colour
• textures
• stocks
• layout

• branding
• layout
• stationary

fmp workshop

The initial workshop was there to help kind of get us to figure out what work we are interested in, to try and get some focus on what kind of work I want to explore further. 

Main points I made here was that I strongly want to work with large body text and layout. I want to do some editorial work as my main focus for this project although i also expand this into stationary items and potentially some signage and way finding. 

I want to explore my direction into type because i feel that my current 2nd year work is lacking typographic layout and editorial work. I want to change this. 

Stuff i would do: Calenders/books/leaflets/magazines/tickets/journals/wayfinding/banners/posters/signage....

After the type module i feel far more confident in working with typography and layout because i now kind of know what to do... which is nice. Working with type for this next project will boast my confidence and hopefully give me an idea if i want to continue researching into type and layout. 

Some type context i want to apply to this project:

1960's post modernism printing methods and layout/Grid based Design/European design (specifically French/italian and dutch)

YCN Submission