Idea behind Foam.

The idea behind putting high density foam in the packaging was that, well google does not really have an physical presence so... yeh its a bit hard to shove somehting in a box. BUT, we decided on packing the cards in high density foam which gave the whole idea that the contents were precious and valueble, even though it was just a card. But we figured it would tie in well with the products as the google products are valued incredibly high, without them the internet would be much different.

The cards sit very snug in the foam as well and contrasts nice off the blue packaging corners so it was a overall win in my opinion.