We had to apply our researched typeface to a logo or brand which was simular:
American Apparel was one of the closest logo's i could think of mainly as the weight of the typeface was the close, Topshop was another Brand which was close. We then had to pick a brand which wasnt simular and i picked billy's burger bar, which is a takeaway in headingly. The orginal typeface was horrible and futura actually made it look a bit better, but on reflection a sans serif typeface of this weight could actually kind of work on a takeaway so its probably not the best example. Something like Jack Wills would be better.
The next task was to do a hierarchy for a yellow pages add.
Because the Add was 30mm x 20mm so its very very small for the content. But the minimal point size to use is 7 otherwise its too small to read.
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