Design For Screen Brief

STUDIO BRIEF 1 - SILENT MOVIE

BRIEF

Select a word from the randomiser. Produce a minimum of 5 x  five second animated sequence that explore the visual communication of this word through the use of letterform only.

Background / Considerations

Software will not save a bad idea. An application of fundamental design principles, appropriate research and development methods and the ability to evaluate the communication of ideas are what you need. Designing for Digital Media is all about organisation. Once you have worked out what you want to do there is a range of systematic approaches that can be used to develop your ideas. Working to restrictions is essential. You will become aware of what you can and can’t do with the time and technology available. Live with it and learn to think creatively around the problems that you encounter. Time is precious how do you use it effectively, efficiently and creatively to communicate your ideas. Start with a thousand possibilities and go from there. How does the frame/format inform your investigation. What pace do you associate with your chosen words? What fonts/typefaces/ letterforms are the most appropriate for your words? Keep it simple. Technology creates as many problems as it solves work out what you need to do before you go anywhere near a computer.

Mandatory Requirements

The word that you have chosen (or the letters included in those words) must be used in each of your resolution.

Your resolution must be produced using Adobe After Effects and be delivered as a QuickTime Movie.

You should work to an aspect ratio of 16:9

You can only use BLACK, WHITE + ONE OTHER  COLOUR in each resolution.

Deliverables

5 x 5 second animated sequences

5  x 15 frame post production storyboards

Test pieces/sequencies, design sheets and test storyboards appropriate to your resolution.