Rational

Rational

What are you trying to communicate?

I am trying to communicate the idea that Ultimate frisbee is a fun team based which promotes good sportsmanship and healthy living, it is a game which is very unknown in the UK mainly due very little promotion and merchandise.

Who are you trying to communicate to? Why and what do you want to achieve?

My main audience is Students mainly because thats the audience which makes up the majority of Ultimate Frisbee players in the UK. I want more students to become aware of the sport or to be persuaded to actually try out ultimate frisbee instead of just ignoring it.

How will you use your print design and production methods to achieve this?

I plan to rebrand the current Ultimate Frisbee brand to relate better to its audience and to be more graphically appealing to the public. I want to produce a special edition packaging for the ultimate frisbee and change the actual designs on the frisbee. I also want to incorporate some information about the sport within the packaging as none of the current frisbee's for sale in the UK have any information regarding the sport or how to actually use the frisbee. 

What is already out there and how can you adapt, modify, reuse or respond to it?

The majority of frisbee products out in the UK to buy is very cheap, low qaulity frisbee's with barely any packaging. The Ultimate frisbee brand provides a much better qaulity product with a fairly generic style of design.