Rational

Rational

What are you trying to communicate?

I am trying to communicate the idea that Ultimate frisbee is a fun team based which promotes good sportsmanship and healthy living, it is a game which is very unknown in the UK mainly due very little promotion and merchandise.

Who are you trying to communicate to? Why and what do you want to achieve?

My main audience is Students mainly because thats the audience which makes up the majority of Ultimate Frisbee players in the UK. I want more students to become aware of the sport or to be persuaded to actually try out ultimate frisbee instead of just ignoring it.

How will you use your print design and production methods to achieve this?

I plan to rebrand the current Ultimate Frisbee brand to relate better to its audience and to be more graphically appealing to the public. I want to produce a special edition packaging for the ultimate frisbee and change the actual designs on the frisbee. I also want to incorporate some information about the sport within the packaging as none of the current frisbee's for sale in the UK have any information regarding the sport or how to actually use the frisbee. 

What is already out there and how can you adapt, modify, reuse or respond to it?

The majority of frisbee products out in the UK to buy is very cheap, low qaulity frisbee's with barely any packaging. The Ultimate frisbee brand provides a much better qaulity product with a fairly generic style of design. 

Frisbee is Good

We were asked to choose the most effective word or statement from all the categories and then identify a brand or logo relating to each of the statements.

1. Promotes Good Sportsmanship
2. The 100,000 ultimate players around the world
3. Children under the age of 8 
4. sitting round and being lazy
5. Athlete
6. Will Smith
7. The Beach (Thailand)
8. Kinderegg
9. Big Chill

1) Why Does it Promote Good Sportsman Ship?

There is no referee in ultimate frisbee its up to each player to ref themselves and to call out if they made a fault within the game. If there is a dispute on the field and it cannot be settled, the play goes back to a neutral point were neither team have the advantage.

2) Why do a 100, 000 players find Ultimate good?

Ultimate is good because although being an enjoyable team sport it provides an edge of healthy competition. Being a non contact sport, it opens up to a diverse variety of players.

3) Why wouldn't under 8's enjoy ultimate?

Because they are too young to understand the dynamics of team sports.

4) What is Ultimate better than?

Sitting around being lazy and watching TV.

5) If your good was a proffession what would it be?

An Athlete

6) If your good was a Celebrity who would it be?

Will smith, he is really really cool not only that he is physically fit and all around a nice guy you wouldn't mind throwing a frisbee round with.

7) If your good was a place where would it be?

The beach Thailand, theres nothing better than playing a casual bit of ultimate beach frisbee in paradise.

8) If your good was a Product what would it be?

A kinderegg, on the outside they look a bit odd and interesting until you open them and your pleasantly surprised with a toy!

9) If your Good was a event?

Big Chill the Festival. The atmosphere at big chill is very relaxed and it would be amazing if there was ultimate frisbee games going in the afternoon.

We were asked to find a logo or branding for each of our statements:

1) Leeds United's logo which represents a team with good sportsmanship.

What is Good Idea Generation Workshop

"Good is Playing Ultimate Frisbee"

What makes it good?

1. Promotes Good sportsmanship
2. Cheap and Affordable
3. Easy to get into
4. good excercise

Who would find it good?

1. University and School going students
2. Dog owners
3. Athletes
4. Intellectuals 
5. The 100,000 players world wide

Who wouldnt find it good?

1. Children under the age of 10...

What is it better than?

1. Fight Club
2. Ice Climbing
3. Sky diving without a parachute
4. Cage Diving with sharks

If your good was a profession?

1. Athlete
2. Coach
3. Sports designer
4. Photographer

If your Good was a celebrity?

1. Will Smith
2. Ronnie Coleman
3. Michael Jordan
4. Mr T.

If your Good was a place?

1. The Beach
2. A freshy mown field surrounded by oak trees
3. Table Mountain
4. Big Chill Festival

If it was a Product?

1. Kinder Egg
2. Glass of fine Scotch 
3. Parker Pen
4. A Pipe 

If it was an Event?

1. Big Chill
2. A fun run for charity
3. A Seminar on being a nicer person

These are all catagories we filled in order to try and generate more idea's around our concept and to stimulate lateral thinking.

Print Workshop

There are 4 types of print:

1. Rotary
2. Screen
3. Digital 
4. Pad

1) Rotary:

In this process the image printing plates are wrapped around a cylinder. This is an automated print process and material to be printed can be sheet fed or on a roll.

The 3 main types of rotary printing are: Offset lithography, Rotogravure, Flexography.

Litho

Etched aluminium plates wrapped around a cylinder transfer ink to an "offset" rubber blanket roller then to a print surface. Sheet fed or Web fed. This process is mainly used for high speed prints, it gives a good finish.

Gravure

Copper plates (with mirror image) transfer ink directly to print surface, usually on rolls. Advantage, plates are more durable and so are good for long print runs.

Flexo

A postive, mirror image rubber polymer plate, on a cylinder, transfers "sticky" ink directly to print surface. Usually roll feed.

Digital Printing:

The reproduction of images by translating the digital code direct from a computer to a material without an intermediate physical process. Ideally suited to short run or specials on a range of print media from paper to metal.

Screen Printing:

A printmaking tecknique that uses a woven mesh to support an ink blocking stencil.

Pad Printing:

A printing process that can transfer a 2-D image onto a 3-D object.