Speaking from experience

I decided to try and make an individual booklet for each shop, I wanted to colour code each booklet specific to the shop i was reviewing. These booklets could then fit into a mailshot which could be handed out into 1st years pigeon holes.

I decided to not push this idea much further as it means an absolute ton of work and i didnt have enough interesting information on each shop to make it work properly.  

Some layout ideas and info graphics i attempted to see if it would work in my book layout but in my view it didn't the colours didnt work with the stock i put on and the infographs seemed rushed. A lot of the content didnt seem to relate to the content i was designing and it didn't really relate to my audience.