rational

Rational:

Theme/subject:

Product & Promotion

My theme is hair, i started off looking at hairstyles and trends then started to focus on hair colour and what shades of colour are within each category of hair colour, for example finding out how many shades of brown could i find within brown hair. 

This body of research led me to start a branding campaign for a specialist hair salon which focuses on hair colour (a colourist). I started off producing statistical posters to show the general public that their are many more shades of hair colour to choose from then just the standard brown, black, blonde and auburn. I started to my branding campaign with the idea to attract people who really care about their hair colour and dont just want the cheapest dyeing option you could pick up in boots. I wanted to produce my promotional work but i also wanted to inform people at the same time about the differences in hair colour to show them that the Colour Company wasn't just a standard hair salon, i intended to do this by producing informative booklets which can be given out on the high street or pick up in the salon, business cards, informative posters and swatch booklets to see the variety of colours available.