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This is my initial starting point where i started to look at the word inflate and what other meanings it had so i could play around with other words like "exaggarate" and "expand". After careful consideration i decided on Baskerville as my type face as it was a thin type face with serifs. I especially liked the shape of the g.
These are some initial experiments i did to try and find out which letter i wanted to settle on and after careful consideration i decided on the g as it had the characteristics i was looking for and fitted well with my word inflate.
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