Flyers

Back of flyers

These are 3 different variations for hand out flyers, on the front it has simple visuals and colours to illustrate what the colour company is about, on the back it explains that the colour company caters in specialised hair colouring. This is simple design and is intended for people who want to spend that extra bit to get quality hair treatment. The address, opening times are also on the back so locating the colour company is easy. 

The only problem with the flyers are that they dont tell you a lot about the hair salon i should of put some facts in about the salon to try and persuade the public to come to this salon instead of their normal one.

More statistical posters

These posters show the commonly found pantone. After producing these posters i realised that they are much more complicated and i realised that the public wouldn't be very interested in seeing them as they probably wouldn't understand them or its relevance. I therefore quickly gave up on producing any more statistical posters and went into a more simple "public friendly" approach into branding the hair salon. 

This is poster to show the wide variety of pantone available.

Statistical Posters

After working out and categorizing all the statistics i had collected i decided to produce a series of statistical posters which would show the frequency of specific  pantone. This would help show the costumers which are the most common pantone they could use this would help narrow down the vast collection of colours found in hair.

These are 4 different variations of the poster i experimented with, the simplicity of the pie chart shows what percentage of people have what hair colour then the text highlights how many different categories of pantone are found within each hair colour. 

After my final crit i had to come back to these posters and i had to change the font size as it had legibility issues with size. This was easily fixed but i would not of spotted these problems if someone else didn't point them out to me.

This is my final set of these statistical graphs printed out, i decided to print it out on tracing paper as it came out really well and it was much cheaper to print out for its size. 

These graphs came out really well but if i could the segments on the circles need to be cleaned up a bit the spacings between them aren't all the same and it makes the whole thing feel a bit unbalanced when looking at it closely.

Swatch booklet

I had the idea to create a little swatch book you could look at in store so you could choose between the range of colours available. I based my design around the statistics i collected, I basically put in the most relevant pantone from the 100 i found, the most common ones.

I created the document in illustrator then i had to put it into photoshop to colour match the pantone swatches. I also added some of the statistical data on the colours and labeled the pantone on the swatches so when you do choose a hair colour you will get the exact one you choose. 

                                        

This is the little mock up swatch booklet i made out of cheap stock and a drawing pin, i needed to go and find an alternative way to bind this booklet.

Some initial ideas for the swatch book, i wanted to keep it as simple as possible so there wasn't a lot of type or image confusing the colours. 

I really liked the final swatch book i made, it looked really well laid out but the one problem i found when i printed it out properly is the matt doesn't allow the booklet to flick through very well and to improve this i definitely need to print it on a different type of stock.

   

The Colour Company Business Cards

These are some of the business cards i didn't select but from them i made some further improvements and produced 3 sets of front and backs.

1

2

3

I decided to use the info graphics pie chart for the logo as it represents what the company is all about specialist colour. Most of the colours i used was that from the pantones i actually found in my surveys. The strongest visaul from these 3 is the top one number 1. This one just works really well back to front and the colours contrasts well against the white background.

First Crit

After my first crit it was said that i should keep going with producing info graphs and to start doing a ident or branding for a hair salon, it was said that i should keep going with pantone and start producing posters/shop windows/products/bussiness cards ect. basically Product and Promotion.

I started off by giving my company a name "the colour company" and then started producing work.

Pantone and all its wonders

After my survey i went on photoshop and digitally found all the pantones that i had matched off peoples hair, i constructed a fairly accurate 100 pantone swatch poster to give me an idea what i was working with. I liked the idea of working with colour so i decided to go along with pantone and all keep it linked in with hair.

The same graph i had earlier just slightly resized and fully colour matched to the pantone swatches i found in my surveys.