Collection 100

Facts

• 112,000 people work in the citys financial and business sectors
• the city is fast developing as a centre for the new, online economy
• the citys media, communications and advertising sector is growing by about 10% a year
• The city has the most diverse economy in the UK
• London kings Cross can be reached by rail in just over 2 hours
• The city centre has 2 miles of traffic free shopping and over 1,000 shops
• Leeds is one of the greenest cities in Europe, with greenbelt land covering over two thirds of its total area
• The city centre is less than 20miles from the yorkshire dales national park
• Leeds was named "Best place in Britain to live" by Henley Management Centre
• Leeds is one of the top student destinations in the UK and the University of leeds is one of the UKs top 10 research universities
• There are over 200,000 students here, 64,000 of whom are defree students at leeds two internationally acclaimed universities
• 750,000 people make Leeds the second largest metropolitan district in England
• in 731 AD bedes "history of english chruch and people" mention leeds parish church. leeds was then called Loidis
• The foundations of Kirkstall Abbey were built in 1152 in leeds
• Leeds became a city of Royal Charter in 1898

Collection 100

Words

• Cold
• Vibrant
• Exciting
• Choice
• Old
• Students
• Party
• Gothic
• City
• Slum
• Run down
• Graffiti
• diverse
• busy
• uphill

Collection 100

Statistics

Population and People

• Total number of people living in leeds is 715402
• Male 345754
• Female 369648
• Single people 195155
• Married or remarried  269687

Ethnicity and Religion

• Born in the UK 667766
• Born outside the UK 35133
• Christian 492656
• No Religion 120939 

Work

• Employed 306670
• Unemployed 17280
• Student (economically active) 18756
• Student (economically inactive) 36775

Crime

Collection 100

Opinions

• Leeds is a great city!
• I love that most of the people in leeds are students
• taxis are ridiculously cheap
• I have had some of my best nights out in leeds, the selection of venues and and music on offer is great!
• Leeds is a great place to live in but there are some rough areas too
• Everyone always talks about leeds as if its the "london of the north" but i dont see the fuss, the night life is crap and the shops are all on tiny cramped streets.
• Its a good city with good shopping and leisure facilities compared to other citys in the UK
• Leeds is cold. The north is Cold...
• Public transport in leeds is really good and affordable perfect for students
• I used to live in a small town and living in leeds has been a big change for the better, much better shopping and night life.
• I was shocked when i realised it was easier to get drugs delivered to my adress then to take the 10mins walk to go buy alcohol which in most cases would of been the more expensive choice...
• Leeds is not too big and not too small the perfect size city.
• I can get anything i want from leeds, which is a massive change to the previous town i lived in i always had to travel great distances for shopping or good nights out
• Driving in leeds is a nightmare and i can never find somewhere to park! 
• Not as good as Liverpool! :)
• Leeds is a slum disguised as a city

Collection 100

20 Selected Photos

End of module Self-Evaluation

1) What skills have you developed through this module and how effectively do you think you have applied them?

The main new skill i have acquired would be using adobe illustrator before i started the course i had never used it before and at this point i am very confident on it, using illustrator has helped to speed my design process by not having to draw out a sequence every time i want to rearrange it a bit. I have learnt some new techniques how to set out my design process which has helped to make me work far more efficiently. I have learnt a lot about typography and how i can manipulate the message i am trying to communicate using type.

2) What approaches to/methods of research have you developed and how have they informed your design development process?

After a brief i would go to the library to browse through some relevant books which gave me some good starting points. The design context blog has been very helpful it was a bit tedious uploading all the images i found on the internet but it proved to be a good resource especially as i could access it anywhere with internet. The design context blog also help keep all my research in one place and organised as i generally loose bits of paper easily. I keep a sketchbook on me most of the which gives me somewhere to put down any ideas i come up with outside the studio.

3) What strengths can you identify in your work and how have/will you capitalize on these?

I have found that creating typefaces comes very natural to me and after one of the briefs i have learnt new methods how to make them. I will look into creating more of my own typefaces instead of using standard ones on the laptop for my briefs so i can make them more appropriate for the message i am trying to communicate. I feel like i have worked well with my time management on my projects as i haven't yet had to  rush at the last minute to get something done.

4)What weaknesses can you identify in your work and how will you address these more fully?

I found that i am a bit rusty with layout and as the module progressed i got better but i still need to practise to get better. One of the problem areas i encountered was the layout of type and image, in some projects i kept having the problem of the image outweighing the type making the poster feel really unbalanced. I feel like i havent been getting enough research of current designers.

Attendance: 5
Punctuality:5
Motivation: 4
Commitment:5
Quantity of work produced: 3
Quality of work produced: 3
Contribution to Group: 4

no News is Good News

My mailing list consists of mainly perants who have children between the ages of 14 - 17, these are the ages where u18s are most likely to start experimenting with alcohol. I have also added some high schools, social services and hospitals there are all places the parents would be able to pick up the advice and facts cards.

Illustrator brief

Final set of 26 variations

Visual Langauge Colour

Violet background

yellow on red background

yellow on blue background

yellow on a violet background!

This video shows what looks like a change in colour when u take the yellow items off the violet background but in reality there is no change what so ever!

No News is Good News Post Card Final idea

After experimenting with different types of folding and deciding on my strongest concepts i started to combine the two to hopefully get a successful post card.

I finally got set on using my idea of focusing on the parents as my audience, where you would have to open the post card by splitting the bond with the parent and the child. Inside the post card would be Facts card which highlight the dangers and statistics of underage drinking, there would also be a card with advice for the parents and what steps they can undertake to help stop their child becoming a statistic. Finally i decided to add a Card which refers the parents to the drinkaware website which has additional advice for them to follow.

During the making of the post card i ran into a few obstacles mainly to do with the use of colour, so i made a set of different colour scheme cards and asked some of my flatmates and family to choose which colours represent the message im trying to send the best.

I decided on using white stock with the black background and blue figures for my envelope. Ideally i would of liked to make the figures pink and blue with white writing against the black background but the brief limited me to stock +2 colours. The advice cards will be white stock with blue background and blocks of black. 

These were some of the other cards i considered to put into my envelope but decided against using them in the end. As they wouldn't fit the new envelope design i had decided on.